Barcelona’s teenage sensation Lamine Yamal has taken the world by storm, not just on the pitch, but in the club’s official shops too. After being handed the famous No. 10 jersey, a shirt once worn by legends like Messi, Ronaldinho, and Diego Maradona, Yamal’s merch has rewritten merchandising history.
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In just 48 hours, nearly 70,000 No. 10 jerseys with Yamal’s name were snapped up, generating around €10-12 million in sales, the fastest-selling item ever recorded at FC Barcelona’s official outlets. Nike’s initial global distribution of 70,000 units across 170 countries couldn’t keep up; some stores reported selling over 400 shirts in just two days, before truly flying off the shelves.
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This record-setting surge showcases more than just fan enthusiasm; it’s a strategic commercial win for Barcelona. With youth appeal and star quality blending perfectly, Yamal’s crop of jerseys is already set to fuel one of the club’s most profitable seasons yet. Priced between €115-€185 (R 2,374 to R 3,821) depending on the version.
It’s not just about the money; this moment marks a symbolic passing of the torch. At just 18, Yamal becomes the youngest Barca player to inherit the No. 10, an honour and a public signal of his immense talent.
Barca’s No. 10 Shirt Carries Immense Heritage
- Laszlo Kubala was one of the first true No. 10 figures in the early 1950s.
- Luis Suarez, Evaristo, and Juan Manuel Asensi kept the legacy alive through the 1960s-70s.
- The torch passed to midfield greats like Maradona, Rivaldo, Romario, Juan Roman Riquelme, and Ronaldinho, each leaving their mark before passing it to Messi in 2008.
- Most recently, Ansu Fati wore it until his departure this year.
